Best Practices
The right format
You need to master 3 types of formats :
- 30 s to 1 min ⇒ elevator pitch
- 5 min
- 10min
You need to be able to pitch to every level and type of people (including your ICP) you may meet as a CEO, a sales rep or a team member.
Training Sessions
- Within the 1st month of integration, every member of the team should be able to present the company and master the pitch.
- Organize 3 to 4 collective training sessions every year!
- Learn it by heart !
Regular updates
Your solution (and your company) will evolve so will your pitch.
Structure
Problems observed on the field and consequences
- Make a list of 3 problems max and their consequences. Don’t make it too long !
Introduce your product
- In one simple sentence “ c’est la raison pour laquelle nous avons développé XXX, une solution SAAS/this is why we developed XXX...”
Promises