Goal

Why? Align the interests and actions of both Marketing and Sales ⇒ Develop efficiency ⇒ Increase sales

Examples

• Number of SAL (Sales Accepted Lead)
• MRR or ARR Increase

Recommended Content

SLA is Now par Drift - A utiliser pour définir les objectifs et SLA communs

[CONTENT] The Marketing & Sales GTM Template.pdf

The Go-To-Market Playbook for Revenue Teams par Drift & Clari

The-Go-To-Market-Playbook-for-Revenue-Teams.pdf

<aside> 💡 Deliverable(s)

</aside>

• SLA Marketing & Sales
• A common revenue goal