**Account Based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand

target accounts.**

Engagio just published its 2nd edition of to Account Based Marketing bible.

Good summary on all the tactics, approach, tips and tricks and tools to deliver the best ABM approach depending on your ABM style-

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The magic 7 steps ABM process detailed in the guide:

1) Select accounts

- Using data for smart selection

- Manual picking list

- Scoring target accounts

2) Identify people

- Find contacts and enrich your data – list of nice tools to use for enrichment and data cleaning

- Lead to account matching

- A persona based approach: identify personas

3) Develop account insights

- Create an ABM insight factory

- Spin up an insight base

- Issue regular update report

- Set up ad hoc alerts