Risk appreciation depends on the context

1. Overall :

• cost of being wrong is higher if you build something high fidelity ;
• probability of being wrong is higher at the beginning of the process.

You have to reach a certain point and get enough customer surface to increase fidelity

As we are iterating on several dimensions in a high level of uncertainty. We don’t push high fidelity straight forwards on one dimensions.

More dimensions and broader at the beginning …

… and the most messy stage

First you need generalist experts to iterate on several dimensions at the same time to reach a certain point where better fidelity is key and where you have enough customer surface.

So to optimize the process : we must optimize fidelity according to the context and involve the right resources accordingly.

Fidelity can be seen both in the research, the internal and the customer facing deliverables, that are design, tech or business.