Goal

Maintaining a good relationship and your customer satisfied (to expand business)

Best practices

3 key best practices :

• Account Mapping
• Identify key people (champions, decision makers...)
• Network within the account

Please read this page

Few examples

Plan regular follow-up meetings

Example of agenda

• Report on current actions and projects
• Solving problems

Follow-up

• Next steps

Measure satisfaction on a regular basis

• Quantitative / NPS (or other)
• Qualitative / Questionnaire, during a steering committee

Create, share value and reward loyalty