Analysts, Smoothly enter into the Gartner magic quadrant or Forrester Wave

Testimonial:

Carole Offredo - Dataiku

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How to choose the right analyst firm?

The best way to initiate the relationship?
How do we prepare the company to match the analysts criterias, make sure you are in the right position?
Should I pay or not?
If I pay, how can I use the service efficiently ?
How to keep year over year a close relationship with the analyst in charge?