Your CFO and CEO are asking for a global marketing and budget plan for next year... Find attached a simple excel template to define it quickly and consistently. Feel free to improve it and share it with the community.

1. First define the key goals of the year
2. For each of these goals, define the needed content and update the content spreadsheet, then the most interesting events for these goals and update the event spreadsheet and finaly draft the full plan goal by goal ( details, owner, contributors, detailed planning - see attached spreadsheet).
3. Try to have a consistent "campaign approach" for each of your goals where contents - events - actions and social network engagement are consistent
4. Last thing to do : Implement this global plan in the budget spreadsheet to anticipate accurately the amount of money you will spend next year

Enjoy!

Marketing Budget & Plan Template.xlsx