Bridge the gap between marketing leads and sales opportunities

Testimonial: Carole Winqwist - BonitaSoft

Details:

When do you need to setup a demand generation team or SDR team (Sale Development Reps)?
Transforming MQL (Marketing Qualified Leads) into SQL (Sales Qualified Leads) - best practices
How to assess leads quality at the end of the process?
How to transfer these leads to direct sales team or to partners
Which tools and KPIs?
Which objectives and commissions for your SDR?