Best Practices

Why do you need one ?

• For a quick and efficient skills transfer
• To make sure every team member use the same language

When should you start to build it ?

Even before the first sales hire, when the CEO starts to sell the solution. He/she should gather on Notion every content produced from the beginning.

Who should write it first ?

The CEO, often the first person to sell in the startup.

Who’s in charge of updating it ?

While the CEO and the Head of Sales are responsible for giving it a structure and communicating critical information (pricing, compensation plan...), every team member is in charge of updating it.

Template/ Sales PlayBook Structure

1. ID

• Ambition
• Values
• Best Practices

2. Sales Organization

• OKRs
• Sales Team
• Compensation Plan