<aside> 💡 Have a clean data from early stage to ... 🦄 is very crucial in your startup lifecycle. All the first actions you will launch at the beginning will help you in your futur strategy. All test launches on targets, industries, personas... will be followed on your CRM thanks to custom properties (reports and analysis).
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https://www.loom.com/share/dcb8dd68198a4438a41df3651b531422?sharedAppSource=personal_library
[ ] Code NAF (Short text)
This custom property will be completed from each dropcontact enrichments, It allows to have a light version of INSEE industries
[ ] Intitulé NAF (Short text)
This custom property will be completed from each dropcontact enrichments, It allows to have a clear version of INSEE industries (vs the Linkedin industry which is low precise)
[ ] SIREN (Number)
This field will be the better matching key for the futur. Compare to the Domain name, it will be interesting for duplicate limitation.
[ ] SIRET (Number)
This field is the Siren + the id of one establishment. Le count of Siret by Siren give the number of establishment by company
[ ] Campaign (Short text or Dropdown select)
This fiels is important to follow campaign performances (Emailing, Cold call session or reassignment)