[Checklist] Typical Cold Email Mistakes to Avoid

Goals : ensure remarkable deliverability

⇒ ⚠️ avoid getting blocked

⇒ ✅ focus on email content : quality & personalization

⇒ ✅ reduce CTA to make it clear for the contact

⇒ ⚠️ watch-out limit of email sent (Gmail : 200 messages/day)

⇒ ❌broken links

⇒ ❌spam words

⇒ ⚠️ HTML to text rate : prefer plain text rather than html

⇒ ❌hypertext links

⇒ ❌funny police

⇒ ❌image, headline, logo, stuff embedded

Send emails

Send your email between 7h and 10h (or test different timing to find the best one)

Between Tuesday and Thursday