What is customer co-building ?

A customer centric approach

Customer co-building (or co-creation or collaboration) is a product or service approach where users and customers are actively involved in the design and the development of a new concept.

Customer collaboration over contract negotiation

Co-building implies relational mindset to directly create the best thing and iterate on it, rather than detailing exactly what needs to be on a list before delivering the contract.

Customers must become partners and advisors, not just end users, it means finding ways to include them where they haven’t been invited in the past and make them feel that way.

Delivering the right MVP and setting the path of the product vision

The first stage consists in validating that the product vision shows sufficient traction to start the MVP co-building : customer perceives the subject as a top 5 priority of the year, are convinced by the approach and will be able to put value on the delivered impact.

The first co-building phase thus must enable to validate the first business case while providing a repeatable and extendable foundation in line with the product vision.

Why do we co-build the product ?

We co-build the product to ensure customer satisfaction and benefits by :

• providing a continuous feedback loop #responding to change ;
• adapting the product to meet your customer’s needs and challenges #working software ;
• working on and delivering a concrete business case ;
• de-risking and accelerating the go-to-market.