Description.

See an example of competition overview → here

👉 Key description

• Category: (competitor or analogous)
• Target market: (Type of customer targeted, type of industry targeted, example of clients)
• Value proposition: (2 sentence, 1 for the client, 1 for the user)
• Strengths: (3 sentences, market, customer, technology...) (see below)
• Weaknesses: (3 sentences, costs, competitive position,...) (see below)
• Opportunities: (3 sentences, penetration, cultural change, partnership,...) (see below)
• Threats: (3 sentences, increased competition, regulation change, shift in trends,...) (see below)
• Revenue model: (name of the business model used (see startup matrix), pricing strategy)
• Solution: (type of product, devices, features)

🃏 Category

Identify where does the competition stand: