Aligning the target impact is the cornerstone of the co-build
In line with the above milestone approach.
“The key of Product Management is to build the right product before building the Product right.”
One typical mistakes of product management is to limit one’s Product Thinking to Concept we know how to build
Defining the right Product and more largely the right Experience to be delivered by the Product is a Creative Exercice
Defining how to build the Product is another Creative Exercice, specially involving UX/UI Design and Technology development.
Creative Delivery is defined as the most elegant and efficient way of delivering a given Product Experience. It requires thus to know exactly what experience to build, what are its core components to then creatively find short cut, reduce the complexity and actually spot where the main trade-offs between the value of the experience and the feasibility lies.
Creative Thinking can thus come first, work in total absence of what is feasible or not not to limit the thinking. True value comes from delivering transformative experience, not just an additional 10% to what already exists. Humans have an internal threshold of value that actually drive a change of behavior.