<aside> 💡 A complete data enrichment of your CRM is very important for your targeting analysis (Lead to Deal by industry) and essential if you want to keep a right quality level of you data (Limitation of duplicates thanks to the Siren, Nb of employee)
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When you launch your first campaigns, the goal is to identify the priority targets that match with your business.
In contrary to Linkedin Industries, the NAF code is more precise because on some target on Lk industry equal 10 NAF code (Agro-alimentaire → Culture de blé, bovin, vin ...)
With a lot of information on your CRM company pages, you will be allowed to create custom report to analyse each conversion rate by industry (+ by funnel, batch, location, employee range...)
Example :
One of the most important thing in cold email campaign is your domain deliverability. When you are in early stage in your startup, you have recent email why poor volume of email sending per day.
It’s important at this stage to warm your email domain with email sending/reply automation. Then you have to limit your bounce rate on your first campaign to increase your deliverability.
https://www.loom.com/share/1a07cdcfa3464a3f9eafd98e535d9290?sharedAppSource=personal_library