The term growth hacking derives from the phrase “growth hacker” coined in 2010 by Sean Ellis, an entrepreneur who helped Dropbox achieve its business growth. Trying to find a replacement for himself, he invented a new job position that would be different from a position of a “marketing specialist.”

But what exactly is the difference between growth hacking marketing and traditional marketing?

I tried to summarize it in one comparison table:

Growth hacking is used to describe a set of innovative, creative, and usually low-cost strategies that companies use to grow their customer base.

It’s always about:

• Watching the trends. Growth hackers keep up with the always-changing market, identify potential investors, and understand where their product or service is the most valuable. Besides, as the digital world evolves with rocket speed, they often consider updating their hardware and software to manage a larger customer base. Speaking of…
• Applying the necessary growth hacking tools. Growth hackers understand the value of growth hacking software. These tools are everywhere — from social media to email marketing tools, from SEO to sales automation software.
• Achieving the goals. Growth hackers clearly understand their company’s goals and link them with the processes that can help achieve them. In other words, to succeed as a growth hacker, never lose an opportunity! Take advantage of business events and connections with the only aim in mind — leading your company to maximum growth.