Conf by Ruben Taïeb
Pay attention to your profile: it should tell your story
Publish early in the morning (1st hour of the post live is crucial)
Never edit the post within the hour
Don’t tag too many people
Hashtags are useless
For hooks, use chatgpt
Never share / republish : it’s good when someone does that with your content, but it’s useless for you
Entreprise pages are dead (cf. Google)
Regularity > Frequency: better for algo to post twice a week, than everyday for two weeks and then stop
Don’t be afraid to shock people with your non-standard opinion/ personality / subject
Use other people to gain followers: meet famous people, podcast is very powerful
Be part of a “gang” / share your post with your supporters