https://foundationinc.co/lab/sherlock-homeboy

If you follow each step of the research described in the above article, you’ll have a comprehensive summary of not only what content your competitors are producing but how well it is performing.

Also worthwhile from this article? This list of content ranked in order of what generates the most backlinks:

Don’t forget: if you have created an audit for industrials to gauge their maturity, that counts as a tool!

For definitions: creating a glossary of terms related to your target audience is a great way to get ahead in SEO

For stats + research: Use your UR!!! It is an incredibly important resource for content creation.

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