Statement: Most people spend 99% of their time writing, but only 1% on the headline
It is a mistake! Nowadays everybody is busy, it is important to make them quickly understand what you want to say through a catchy headline.
Solutions:
How to [achieve the thing they want most] without [doing the painful stuff want to avoid]
Example (from Athletic Greens): "How To Get The Nutrients Of 43 fruits & vegetables (without having to eat 43 Fruits & Vegetables)"
"Get the bad ones out to get the good ones"
Tool : https://coschedule.com/headline-analyzer