Before starting, please read these useful resources


Who are you selling to? In search of IAP and ICP?

What do you sell to the ICP

Templates & Examples


These templates will help you to summarize all you know about your IAP and ICP. However, these ideal profiles are constantly moving (especially during the MVP phase) so you need to iterate on these deliverable.

For that, you will need to test hypotheses, (in)validate them and update your IAP/ ICP profiles. More about testing hypotheses in this section.

IAP templates & examples

ICP templates & examples

Data base example