Global activities

• Nb of worked leads per SDR per week : 50
• Nb of demo generated per SDR per week : 3,5
• Market mix OB/IB (count of demos): 55%/45%
• Market mix OB/IB (GPMRR): 65%/35%
• Market mix OB/IB (Signed MRR): 70%/30%
• IB avg Deal Value: 350€
• OB avg Deal Value : 750€
• OBM avg Deal Value : 1050€

Lead conversion OB

• OB Hunt
• OB Marketing Batch
• OB Manual Reassignment
• OBM Reassignemnt (Selection marketing)

Lead conversion IB ⌛️

• Inbound
• Referral

Growth ⌛️