For Ondustry

• Older industrials struggle to use the platform. They need a strong onboarding process, including notes about how to be active and contribute to an online community + the nitty gritty of how to use the platform.

• There is an interest in small sessions on specific topics (the rencontre virtuelle series) but timing is a huge issue. Most of the members can’t commit to an event during the day, and many of them have family responsibilities at night.

• Aurélien Martin and Fabrice Pourcel are the most active on the online platform

  • To cultivate as champions: Fabrice is between jobs, and Aurelien is very motivated to find and cultivate a community of industrials.
  • Xavier Holingue is active on LinkedIn, I’ve reposted his articles in the past and tagged him to thank him for the material.

  When communicating directly with members, default to a respectful, polite tone.

  Some members are aware that the community is not as active as it could and wish it was more active (Fabrice, Aurélien). Be sure to give lots of positive reinforcement to those who do participate. Tagging people directly to ask them to weigh in on issues has worked in the past.

  For LinkedIn

  • Follow best practices
  • Try to tag as many exterior organizations as possible.
  • Tone is kind, informative. Take the challenges industrials face seriously, but add “fun” with emojis to lighten the message’s tone.
  • Be careful not to alienate the industrials. They are struggling with digital and yet they are very proud of their factories, their teams, and what they have already accomplished. You are on the same team as them, OSS’s greatest strength is our ability to bridge the gap between tech and industry.

  When writing for/as Renan

  • refer to his Twitter to learn his humor and tone of voice (he tends to be dry but enthusiastic about tech and finance).
  • To generate content for his personal linkedin, refer to his posts in the knowledge thread of slack