Purpose of the document

This document serves two primary purposes:

to reflect on the past two iterations of the Revenue Architecture framework
to complete the methodology.

This analysis will provide valuable insights into the framework’s effectiveness, its implementation challenges, and potential areas for further development, knowing that we have two new candidates for Revenue Architecture: Juno and Relief.

Successes : What Works Well

Fundamentals : Unique Selling Proposition (USP)

Market mapping: segments identification, analysis, priorisation

Translating revenue architecture into numbers

Team trust

Areas for Improvement

Implementation challenges

Founder focus

International and US GTM: Branding and Product Marketing as key element of the RevArch

Today, the US and international market requires specific attention to marketing and branding.