**BEFORE READING: Refer to LinkedIn Best Practices page

Personal

• emphasis on storytelling
  • speak with a personal tone, from your point of view
  • use first person
  • appeal to emotions
• Can I post the same article on both profiles?
  • yes, but even if you reference the same data from the article, change the accompanying copy to differentiate the posts
    • for example, on your personal page you can recount a relevant personal anecdote. On your professional page, stick to referencing painpoints, solutions, and the information contained in the whitepaper.
• define three (max) topics you will discuss which you have legitimacy to speak on
• should be aligned with your objs for your profile
  • for ex, if you want to drive recruitment or attract investors with your profile, you would talk about entrepreneurship
• define your target

Professional (Company) Profile

• all content tailored to a specific sector (agro, aéro, etc)
• What topics do you discuss?
  • pain points
  • product solution
  • announce company news
  • recruitment announcements