Marketing / SDR & Sales : Improve you win ratio by a smoother collaboration

Details :

How to setup a smooth lead transformation process between marketing, SDR and sales team?
Roles and responsabilities of each team in this process
Mistakes and good practices
How to measure lead transformation process efficiency, Standard KPIs
What tools behind the process

Testimony

@Gregory Herbert - Vice President Continental Europe at Dataiku & @Romain Fouache - COO at Dataiku have spent hours to improve that tricky process.

They were happy to share with you where they are now, the difficulties and success they have faced and how to move forward .