KR1 : Getting our number of OSS linkedin subscribers to 20K
KR2 : Reaching an audience of 4K
KR3 : Getting 10 commercial intros per startup per quarter
How :
A. Daily social media posting
B. Weekly podcast (20 mins)(killed)
C. Monthly newsletter
D. Quarterly white paper
E. Quarterly medium post per member of OSS
F. Quarterly demo day
G. Ongoing campaigns (linkedin mainly)
H. Voice & brand redefined & deployed
Budget :
2Ke total