What is a Cohort Process and why we need one

As a startup, we consider being a temporary organization looking for the right business model.

The base hypothesis is that your current company model is not working : the customer doesn’t really need your product, will not pay for it, will not use it, or it is impossible to recruit and finance the team to build and sell it …

Now we can start to work.

We consider thus the startup launch as a unique moment to test, learn and prove step by step all the dimensions of the model that work and those that do not.

<aside> 🎯 The Cohort Process is the early process used to go from a temporary organization to a potential thriving companies, stage by stage with confidence.

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Doing so, OSS constantly monitor 4 things :

• Market : Revenue solves most of your problem. A great market, with a real pain, a large customer base and different segments options unlocks the possibility to build **various product, team and financial model ;
• Product : Our service can be easily and intensely bought/used by the market ;
• Team : we constantly have the right team, to build, sell and deliver the service ;
• Finance : the model is profitable.

What should I do about all this?

The search for Product/Market Fit

Building the team

Validating the Financial Model

The measure of PMF progress must allow the intrication with team + finance