https://www.youtube.com/watch?v=8nppWAdpeLE
Details:
Nothing worst than building a roadmap, develop the stories and discover that it doesn't match with customer expectations. How to make sure, it doesn't happen ? A customer centric approach to validate your roadmap.
Testimonial: @Charlotte Fanneau from Heuritech
Charlotte is VP Product & Marketing at Heuritech, after a HEC background she cofounded Follow’her then Benchwise, as SaaS Solution dedicated to marketing team. She is now in charge of the product to define the Heuritech offer which scans millions of social images to empower fashion & luxury houses with both quantitative & inspirational insights on products, clients & trends. When she joined Heuritech, value proposition, pitch, personas and offers were not clear, she had to go back to a lot of prospects and customers to deeply understand their needs and perceived value to align the future roadmap. She shared with you this experience and the methology used to clarify all of that.