Goal
Ensure that you maintain your current customer base (and therefore your revenue)
Best practices
- Person in charge: Customer Success Manager
- Define the recurring customer meeting
- Define the deadline by which the customer must be notified before the end of the contract
- Measure satisfaction and take feedbacks regularly (qualitative and quantitative)
- Announce the end of the subscription early enough to give the customer the "freedom to leave
- Reward loyalty
Recommended Content
How to get the Renewal Blueprint.pdf
Renewals Best Practice Playbook.pdf