<aside> 💡 In your Growth Hacking stage, you launched first Outbound marketing campaigns and built some reports to analyse KPI’s (Conversion rate by campaign, target, persona ...). Thanks to these first analysis you identified some first targets to prioritize (high rates, first customers...) on one or a few channels. Now you will launch or acquisition channel with your first Sales employee (Cold call session, Inbound campaigns, Webinar ...) and you will have to grow fast.

You should be able to follow KPIs by channel and create OKRs.

</aside>

• How create a report sync with Hubspot on Gsheet

List of reports

Qualification (Company to Deal) ❄️ → 🔥

On Hubspot professional or in a Gsheet sync why Hubspot

• [ ] Company lifecycle stage by campaign (Batch)
• [ ] Company lifecycle stage by NAF (Industries)
• [ ] Create date to deal creation date average by NAF (Industries)
• [ ] Count of touch point before Deal average by NAF (Industries)
• [ ] GPMRR (Growth potential MRR) by month / by funnel (IB/OB)
• [ ] Count of Net New demo generated by month by funnel (IB/OB)
• [ ] GPMRR Average by month
• [ ] GPMRR (New deal open) vs target (Value and count)
• [ ] GPMRR month over month

Conversion (Deal to Customer) 🔥 → 🌟

On Hubspot professional or in a Gsheet sync why Hubspot

• [ ] Deal to customer rate by NAF (Industries)
• [ ] Deal to customer rate by NAF (Batch)
• [ ] Deal to customer rate by Funnel
• [ ] GPMRR to MRR value (conversion rate)