Structure

Source Blog Drift

• Marketing Team - CMO, Copywriter/Content Manager, Growth Manager, Brand Manager, Community Manager, SEO Specialist...
• Sales Team - SDR, Account Executive, Sales Enablement, Head of Sales/VP Sales
• Customer Success Team - Head of CSM, Customer Success Managers

⇒ led by a Chief Revenue Officer (or the CEO)

• In a growing number of Saas companies, you will see Ops profiles (Growth Ops, Sales Ops...)

The main difficulty of your organisation will be:

• to set up clear individual and collective goals
• to align individual and collective incentive to be sure everybody is going in the same direction

Best practices

• Agree on a common revenue goal
• Define SLA
• Define on what is a qualified lead
• Set up common meetings/points