Sales deck | Notion

Formalize your value proposition.

Observations & Facts
Issues
Consequences and the corresponding data
Your product : introduction “Why”
Promises and expected gains per persona (that means that you may have different deck/slides depending on the persona)
Your product : how does it work ?
References (logos)
The team

Who’s in charge ? CEO + Product Growth
When ? Once the main hypothesis are validated during the co-building phase.
15 slides max / very few words - you don’t want people to look more at the presentation than to you presenting it ;)
You should be able to present it in 10 min max - You want to give space to your prospect to make comments, asks questions so it can’t be too long.
When you make cold calls or cold emails, some prospects will ask you to send them your sales deck before even accepting to meet you. This (polite) way to decline your sollicitation may lead you to think your prospect is interested in your solution when he/she is actually not. Only send your sales deck after meeting your prospect.