Proposals that have the maximum chance of converting are 3 to 7 pages long and contain 1> introduction/challenges encountered 2> How to solve it 3> Evidence (links to case study connected to your client / rating platform etc) 4> Presentation of the offer (1 page quote) 5> Process onboarding / training etc.. 6> Culture page and customer logos to reassure. Always plan a meeting to present the offer, DO NOT SEND A PROPOSAL AND REQUIRE THE DECISION MAKER TO BE PRESENT IN THE MEETING (otherwise you are wasting your time). Do not send for signature before verbal YES following this meeting.