The co-building stage within the cohort process

The cohort process must enable the incremental progress of the startup i.e. building customer traction in a scalable and de-risky approach :

• define the product vision to build
• build the first product the right way ;
• kick-start and validate adoption ;
• monetize.

The success criteria to prepare PMF

MVP co-building must set the foundation for product-market fit i.e. when the product shows repeatable and scalable traction on the market.

At this stage, here are the metrics that predicts PMF success :

• perceived customer benefit, users satisfaction of the first product ;
• contract signed with co-builders and first customers ;
• growth potential on the segment : replicability and scalability of the service and the acquisition.

Building customer waves for co-building, alpha testors and market validation

To ensure product -market fit, we must face the adequate customers in front of the adequate product surface :