<aside> 💡 The most efficient strategy to generate leads quickly is the Outbound automation campaigns. At the difference of Inbound campaign (paid ads on social medias), we will directly contact our prospect by email or other funnels (Linkedin, phone ...) To increase the campaign performance, we could add some actions in different funnel :

• Visit, add relation and send direct message on Linkedin
• Send a letter
• Direct voicemail on mobile and phone

</aside>

• Which multi-funnel solutions
• How to setup your LGM Account and launch your first campaign
• How to import CRM Leads on LGM
• What are the best practices on template creation

KPI’s and guidelines

• Example of campaign report
• Reporting on campaigns

Deliverability health ❤️‍🩹

• [ ] Good Bounce rate <3%
• [ ] Bad Bounce rate 5% to 10%
• [ ] Very bad bounce rate >10%

Clics rate 👇

• [ ] No track clics to boost your deliverability
• [ ] Track clics only to A/B test CTA
• [ ] Track clics without valid reason

Open rate 📥

• [ ] Good open rate : >50%
• [ ] Excellent open rate > 70%
• [ ] Crazy open rate >85%