1% of all startups are trying to innovate in the manufacturing space, but could not achieve meaningful traction or warp speed / escape velocity needed to create a true unicorn.

While certain causes are external to the market itself (founders going into manufacturing tend to be technical and not sales-oriented, a disproportionate amount of manufacturing startups are hardware-based which makes go to market complicated, product has no speed of implementation built-in), part of this realization must come from the market itself.

To make OSS and its portfolio companies a compelling success story, a special sauce is needed to fuel our collective go to market strategy.

This document aims at

A. Understanding the unique characteristics of our market ;

B. Laying the foundations of our overall strategy by making assumptions and base our processes on it.

🔧 The manufacturing market in Europe

Data about manufacturing in Europe

• Overall market is 23 M workers, 16 000 industrial sites ;
• France is roughly 10% of the market with 2.3 Me workers out of 16.6 total workers ;
• Of all markets, Germany, Poland, France and Italy amount for 75% of the total market ;
• Industry mix of France (Luxury, space, pharma, agro) is different from overall mix (heavy industry, automotive, raw material, machining) ;
• Medium businesses account for 35.6% of all market, going so far as 63% of overall market including S&M businesses.