**BEFORE READING: Refer to LinkedIn Best Practices page

Personal

• emphasis on storytelling
  • speak with a personal tone, from your point of view
  • use first person
  • appeal to emotions

• Can I post the same article on both profiles?

• define three (max) topics you will discuss which you have legitimacy to speak on
• should be aligned with your objs for your profile
  • for ex, if you want to drive recruitment or attract investors with your profile, you would talk about entrepreneurship
• define your target

Professional (Company) Profile

• all content tailored to a specific sector (agro, aéro, etc)
• pain points
• product solution
• announce company news
• recruitment announcements