Multi-funnel outbound campaigns

Best practices

• CRM Integration
• 4-6 emails sequences
• 1st objective : make people want to open your email. How you do that ? With a catchy/intriguing subject

Example: prospect's company name x your company.

• 1 sentence = 1 topic
• Structure :
  • Problem
  • Your Solution
  • Gain
  • CTA (short and clear)
• Clean your contacts database from time to time (removing "bounce" "failed" "unsuscribed") to avoid your mails being sent as spam.

KPIs

You can’t scale your cold emailing campaigns unless you have reached those numbers (by lemlist) :

• Open rates: 50%+
• Reply rates : 8%+ for broad, 20%+ for targeted outreach
• Conversion rates: 10%+
• Bounce rates : 5% max

If you don’ reach these numbers, you need to optimize your campaigns.

Please read ici

Process

• Test and learn : download a first batch of 50 names to make sure the campaign is giving you the expected results