Conduct user research. Understand and define user’s needs. Generate and sketch ideas. Create and test prototype. Organize collaborative meeting

Research & understand customer needs

User research 101

Define the research

Protocole d'entretien individuels

Mener les entretiens individuels

Create the story or test support

Write the interview or observation protocol

Conduct user research the right way - this is an important one

Collect and synthetize data

Analyse data and extract insights : reading between the lines

🧠  Biais cognitifs

Product discovery, stakeholders

User research, personas and product development

Prototyping ideas

Why is testing strategy important ?