Don’t scale before PMF validation
Before PMF, stay lean and agile, focus on manual traction to build a momentum
Then fine-tune, move to more scalable channels and go fast
About building capabilities : increase progressively fidelity to increase the odds of success
Complex sales cycle in B2B makes the risk equation harder
Comparison of process and timing, resources
Managing weekly objectives, problem-solving and delivery
Elastic cohort process management
Make bolder intentional iterations to foster growth and increase the odds of success
Co-building your product with first customers
Sales strategy in the co-building stage